The Problem

Possible reasons for low sales :

• Undifferentiated user experience: Generic product displays and lack of personalization might make Closet forgettable compared to competitors
• Poor product discovery: Difficulty finding desired items due to weak filtering and search options
• Friction in the buying journey: Complex checkout processes or lack of trust signals can deter purchases.

The Goal

Revamping Closet with a focus on :

• Personalized style inspiration: Leverage user data and preferences to recommend outfits and curate collections
• Enhanced product discovery: Allow users to filter and search by various attributes (style, occasion, fabric) and integrate visual search using photos
• Seamless checkout: Streamline the checkout process with guest checkout options and secure payment methods
• Integrate a 3D / AR clothing visualization feature allowing users to see highly realistic models of clothes on a variety of body types.

The Deliverables :

• User Research
• Empathy map
• Persona
• Information Architecture
• Wireframe & Visual Design

The Double Diamond Design approach

Empathy map :

The empathy map will visualize user needs, frustrations, and behaviors related to online clothing shopping.

Persona :

User Flow

User flow creation streamlined my understanding of app navigation and task completion.

UI Style Guid

• I have chosen Orange as my primary color, as Orange comes in a wide range of shades and tones, conveys a powerful message of energy, innovation, and approachability. Our vibrant and energetic approach sets us apart, making every experience with us friendly, approachable, and full of enthusiasm.
• I have used Sans-Serif typeface "Poppins" as poppins offers a range of weights (thin, light, regular, medium, semi-bold, bold, extra-bold) and includes italics. This allows you to create a clear hierarchy between headings, subheadings, body text, and buttons.

Wireframe & Visual Design